- Cognitive mechanisms that people use to make decisions about adaptively important resources—including social partners, information, and food—in space and time, both present and future
Faculty Profile
Peter Todd
- Home Website
- Provost Professor
Cognitive Science - Director
Cognitive Science Program - Professor
Psychological and Brain Sciences - Professor
Informatics
Field of study
Education
- Ph.D., Psychology, Stanford University, 1992
- MA, Psychology, UC San Diego, 1987
- MPhil, Computer Speech and Language Processing, Cambridge University, 1986
- BA, Mathematics, Oberlin College, 1985
Research interests
- Simple heuristics for decision making, and how they capitalize on the structure of information in environments
- Evolution of behavior (experimental approaches to evolutionary psychology and computer simulations of simple organisms adapting to different environmental structures, both physical and social)
- Emergence of environment structure through interactions of populations of agents following simple behavioral rules
- How people and other animals search for resources in time and space, from sequential search for mates or jobs to foraging for prey or parking spaces
- Thinking about the future
- Making decisions about food and eating, and cognition of consumption
Representative publications
Neural evidence of switch processes during semantic and phonetic foraging in human memory (2023)
Lundin, N.B., Brown, J.W., Johns, B.T., Jones, M.N., Purcell, J.R., Hetrick, W.P., O’Donnell, B.F., and Todd, P.M.
Proceedings of the National Academies of Science, 120
Humans may retrieve words from memory by exploring and exploiting in “semantic space” similar to how non-human animals forage for resources in physical space. This has been studied using the verbal fluency test (VFT), in which participants generate words belonging to a semantic or phonetic category in a limited time. People produce bursts of related items during VFT, referred to as “clustering” and “switching.” The strategic foraging model posits that cognitive search behavior is guided by a monitoring process which detects relevant declines in performance and then triggers the searcher to seek a new patch or cluster in memory after the current patch has been depleted. An alternative body of research proposes that this behavior can be explained by an undirected rather than strategic search process, such as random walks with or without random jumps to new parts of semantic space. This study contributes to this theoretical debate by testing for neural evidence of strategically timed switches during memory search. Thirty participants performed category and letter VFT during functional magnetic resonance imaging. Responses were classified as cluster or switch events based on computational metrics of similarity and participant evaluations. Results showed greater hippocampal and posterior cerebellar activation during switching than clustering, even while controlling for inter-response times and linguistic distance. Furthermore, these regions exhibited ramping activity which increased during within-patch search leading up to switches. Findings support the strategic foraging model, clarifying how neural switch processes may guide memory search in a manner akin to foraging in patchy spatial environments.
Exploration versus exploitation in space, mind, and society (2015)
Thomas T Hills, Peter M Todd, David Lazer, A David Redish, Iain D Couzin and Cognitive Search Research Group
Elsevier Current Trends. 19 (1), 46-54
Search is a ubiquitous property of life. Although diverse domains have worked on search problems largely in isolation, recent trends across disciplines indicate that the formal properties of these problems share similar structures and, often, similar solutions. Moreover, internal search (e.g., memory search) shows similar characteristics to external search (e.g., spatial foraging), including shared neural mechanisms consistent with a common evolutionary origin across species. Search problems and their solutions also scale from individuals to societies, underlying and constraining problem solving, memory, information search, and scientific and cultural innovation. In summary, search represents a core feature of cognition, with a vast influence on its evolution and processes across contexts and requiring input from multiple domains to understand its implications and scope.
Optimal foraging in semantic memory (2012)
Thomas T Hills, Michael N Jones and Peter M Todd
Psychological review, 119 (2), 431
Do humans search in memory using dynamic local-to-global search strategies similar to those that animals use to forage between patches in space? If so, do their dynamic memory search policies correspond to optimal foraging strategies seen for spatial foraging? Results from a number of fields suggest these possibilities, including the shared structure of the search problems—searching in patchy environments—and recent evidence supporting a domain-general cognitive search process. To investigate these questions directly, we asked participants to recover from memory as many animal names as they could in 3 min. Memory search was modeled over a representation of the semantic search space generated from the BEAGLE memory model of Jones and Mewhort (2007), via a search process similar to models of associative memory search (eg, Raaijmakers & Shiffrin, 1981). We found evidence for local …
Ecological rationality: Intelligence in the world (2012)
Peter M Todd, Gerd Gigerenzer and the ABC Research Group
Oxford University Press USA.
Ecological rationality: Intelligence in the world explores how people can be effective decision makers by using simple heuristics that fit well into the structure of the environment. When we wield the right tool from the mind's adaptive toolbox for a particular situation, we can make good choices with little information or computation. Thus, simple strategies excel by exploiting the reliable patterns in the world. Heuristics are not good or bad," biased" or" unbiased," on their own, but only in relation to the setting in which they are used. The authors demonstrate this principle through case studies of heuristics and environments fitting together to produce good decisions, in situations including sports competitions, the search for a parking space, business group meetings, and doctor/patient interactions. The message of Ecological rationality is to study mind and environment in tandem. Intelligence is not only in the mind but also …
Can there ever be too many options? A meta-analytic review of choice overload (2010)
Benjamin Scheibehenne, Rainer Greifeneder and Peter M Todd
Journal of consumer research, 37 (3), 409-425
The choice overload hypothesis states that an increase in the number of options to choose from may lead to adverse consequences such as a decrease in the motivation to choose or the satisfaction with the finally chosen option. A number of studies found strong instances of choice overload in the lab and in the field, but others found no such effects or found that more choices may instead facilitate choice and increase satisfaction. In a meta-analysis of 63 conditions from 50 published and unpublished experiments (N = 5,036), we found a mean effect size of virtually zero but considerable variance between studies. While further analyses indicated several potentially important preconditions for choice overload, no sufficient conditions could be identified. However, some idiosyncratic moderators proposed in single studies may still explain when and why choice overload reliably occurs; we review these studies and …
Different cognitive processes underlie human mate choices and mate preferences (2007)
Peter M Todd, Lars Penke, Barbara Fasolo and Alison P Lenton
Proceedings of the National Academy of Sciences, 104 (38), 15011-15016
Based on undergraduates' self-reports of mate preferences for various traits and self-perceptions of their own levels on those traits, Buston and Emlen [Buston PM, Emlen ST (2003) Proc Natl Acad Sci USA 100:8805–8810] concluded that modern human mate choices do not reflect predictions of tradeoffs from evolutionary theory but instead follow a “likes-attract” pattern, where people choose mates who match their self-perceptions. However, reported preferences need not correspond to actual mate choices, which are more relevant from an evolutionary perspective. In a study of 46 adults participating in a speed-dating event, we were largely able to replicate Buston and Emlen's self-report results in a pre-event questionnaire, but we found that the stated preferences did not predict actual choices made during the speed-dates. Instead, men chose women based on their physical attractiveness, whereas women, who were generally much more discriminating than men, chose men whose overall desirability as a mate matched the women’s self-perceived physical attractiveness. Unlike the cognitive processes that Buston and Emlen inferred from self-reports, this pattern of results from actual mate choices is very much in line with the evolutionary predictions of parental investment theory.
Environments That Make Us Smart: Ecological Rationality (2007)
Peter M Todd and Gerd Gigerenzer
Current Directions in Psychological Science, 16 (3), 167-171
Traditional views of rationality posit general-purpose decision mechanisms based on logic or optimization. The study of ecological rationality focuses on uncovering the “adaptive toolbox” of domain-specific simple heuristics that real, computationally bounded minds employ, and explaining how these heuristics produce accurate decisions by exploiting the structures of information in the environments in which they are applied. Knowing when and how people use particular heuristics can facilitate the shaping of environments to engender better decisions.
Simple heuristics that make us smart (1999)
Gerd Gigerenzer, Peter M Todd and ABC Research Group
Oxford University Press, USA.
Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable both living organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality. But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testing them through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop out rates, and playing the stock market. As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will …
Mate choice turns cognitive (1998)
Geoffrey F Miller and Peter M Todd
Trends in cognitive sciences, 2 (5), 190-198
Evolutionary psychology has revolutionized research on human mate choice and sexual attraction in recent years, combining a rigorous Darwinian framework based on sexual selection theory with a loosely cognitivist orientation to task analysis and mechanism modelling. This hard Darwinian, soft computational approach has been most successful at revealing the adaptive logic behind physical beauty, demonstrating that many sexual cues computed from face and body shape are not arbitrary, but function as reliable indicators of phenotypic and genetic quality. The same approach could be extended from physical to psychological cues if evolutionary psychology built stronger ties with personality psychology, psychometrics and behavioral genetics. A major challenge for mate choice research is to develop more explicit computational models at three levels, specifying: (1) the perceptual adaptations that register …
Accurate judgments of intention from motion cues alone: A cross-cultural study (2005)
H Clark Barrett, Peter M Todd, Geoffrey F Miller and Philip W Blythe
Evolution and Human Behavior, 26 (4), 313-331
One of our most fundamental cognitive adaptations is the ability to infer the intentions of others. Whole-body motion is a reliable, valid, easily perceived source of information about intentions because different kinds of intentional action have different motion signatures. In this study, we report four experiments that examined the ability of German adults, German children, and Shuar adults from Amazonian Ecuador to distinguish, on the basis of motion cues alone, between six categories of intentional interaction: chasing, fighting, courting, following, guarding, and playing. Naturalistic motion trajectories were elicited from untutored participants in a game-like situation with performance-based monetary payoffs and were categorized by other participants in a forced-choice design. On a six-category task, German adults correctly categorized intention 75% of the time (where 17% represents chance performance). On a four …
A connectionist approach to algorithmic composition (1989)
Peter M Todd
Computer Music Journal, 13 (4), 27-43
With the advent of von Neumann-style computers, widespread exploration of new methods of music composition became possible. For the first time, complex sequences of carefully specified symbolic operations could be performed in a rapid fashion. Composers could develop algorithms embodying the compositional rules they were interested in and then use a computer to carry out these algorithms. In this way, composers could soon tell whether the results of their rules held artistic merit. This ap-proach to algorithmic composition, based on the wedding between von Neumann computing ma-chinery and rule-based software systems, has been prevalent for the past thirty years. The arrival of a new paradigm for computing has made a different approach to algorithmic composi-tion possible. This new computing paradigm is called parallel distributed processing (PDP), also known as connectionism. Computation is per …
Designing neural networks using genetic algorithms (1989)
Geoffrey F Miller, Peter M Todd and Shailesh U Hegde
Proceedings of the third international conference on Genetic algorithms, 379-384
We present a genetic algorithm method that evolves neural network architectures for specific tasks. Each network architecture is represented as a connection constraint matrix mapped directly into a bit-string genotype. Modified standard genetic operators act on populations of these genotypes to produce network architectures with higher fitnesses over succes-sive generations. Architecture fitness is assessed by training particular network instantiations and recording their final performance error. Three applications of this method to simple network mapping tasks are discussed.
Dissertation Committee Service
Author | Dissertation Title | Committee |
---|---|---|
Bergert, Franklin Bryan | Using Response Time to Distinguish Between Lexicographic and Linear Models of Decision Making (January 2008) | Nosofsky, R. (Chair), Kruschke, J., Todd, P., Townsend, J. |
Chadderdon III, George L | A Neurocomputational Model of the Functional Role of Dopamine in Stimulus Response Task Learning And Performance (March 2009) | Sporns, O. (Chair), Brown, J., Townsend, J., Todd, P. |
Denton, Stephen | Exploring Active Learning in a Bayesian Framework (September 2009) | Kruschke, J. (Co-Chair), Busemeyer, J. (Co-Chair), Jones, M., Todd, P. |
Frey, Seth | Complex Collective Dynamics in Human Higher-Level Reasoning. A Study Over Multiple Methods (August 2013) | Goldstone, R. (Chair), Todd, P., Beer, R., Busemeyer, J. |
Hotaling, Jared | Decision field theory-planning: A cognitive model of planning and dynamic (November 2013) | Busemeyer, J. (Chair), Shiffrin, R., Todd, P., Nosofsky, R. |
Hullinger, Richard | An Evolutionary Analysis of Selective Attention (August 2011) | Kruschke, J. (Co-Chair), Sporns, O., Todd, P. (Co-Chair), Yaeger, L. |
Jessup, Ryan | Neural Correlates of the Behavioral Differences Between Descriptive and Experiential Choice: An Examination Combining Computational Modeling with FMRI (September 2008) | Busemeyer, J. (Chair), Brown, J., Sporns, O., Todd, P. |
Johns, Brendan | Language in Memory: Modeling the Influence of Linguistic Structure on Processing (August 2012) | Jones, M. (Chair), Todd, P., Shiffrin, R., Yu, C. |
Place, Skyler | Non-Independent Mate Choice in Humans: Deciphering And Utilizing Information in a Social Environment (July 2010) | Todd, P. (Co-Chair), Goldstone, R. (Co-Chair), Smith, E., Wasserman, S., West, M. |
Recchia, Gabriel | Investigating the Semantics of Abstract Concepts: Evidence From a Property Generation Game (December 2012) | Jones, M. (Chair), Goldstone, R., Kubler, S., Todd, P. |
Roberts, Michael | Human Collective Behavior: Complex systems properties of self-organizations, coordination, and emergent. (July 2008) | Goldstone, R. (Co-Chair), Ostrom, E. (Co-Chair), Smith, E., Todd, P. |
Tamara, Carolina | Route Learning And Its Interaction With Visual Landmarks (May 2013) | Timberlake, W. (chair), Crystal, J., Goldstone, R., Todd, P. |
Weidemann, Christophe | Identifying brief stimuli: Perceptual, preferential, and decisional aspects (August 2006) | Shiffrin, R. (Chair), Gold, J., Goldstone, R., Todd, P. |