Shanker Krishnan: Cognitive Science Program: Indiana University Bloomington
Field of study
- Implicit Memory for Information; Memory Interference Processes; Role of Memory in Brand Equity, Brand Associations, and Brand Extensions; Interactions between Memory and Attitudes, Confidence, and Intentions
Education
- PhD, University of Arizona, 1991
- MBA, Duke University, 1986
- BS, University of Madras, 1978
Professional Experience
- Competitor Analysis, Control Data Corporation, Minneapolis
- Advertising Research, Tatham Euro RSCG, Chicago
- Visiting Professor, University of Florida, Gainesville
- Visiting Professor, Ivey Business School, London, Canada
- Visiting Professor, SKKU Business School, Seoul, South Korea
- Executive education and consultant to various companies such as 3M, Firestone, IBM, Eli Lilly, Ingersoll Rand, SPX, Manitowoc, McCain Foods, Dow Chemical