- PhD, University of Arizona, 1991
- MBA, Duke University, 1986
- BS, University of Madras, 1978

Shanker Krishnan
Professor, Marketing
Professor, Marketing
Characteristics of memory associations: A consumer-based brand equity perspective (1996)
H Shanker Krishnan
International Journal of research in Marketing, 13 (4), 389-405
Control combinations in marketing: conceptual framework and empirical evidence (1993)
Bernard J Jaworski, Vlasis Stathakopoulos and H Shanker Krishnan
The Journal of Marketing, 57-69
Memory-based measures for assessing advertising effects: a comparison of explicit and implicit memory effects (2001)
Stewart Shapiro and H Shanker Krishnan
Journal of advertising, 30 (3), 13-Jan
Using advertising alliances for new product introduction: interactions between product complementarity and promotional strategies (1999)
Sridhar Samu, H Shanker Krishnan and Robert E Smith
The Journal of Marketing, 57-74
Cents or percent? The effects of promotion framing on price expectations and choice (2007)
Devon DelVecchio, H Shanker Krishnan and Daniel C Smith
Journal of Marketing, 71 (3), 158-170
Online/in-store integration and customer retention (2005)
Elliot Bendoly, James D Blocher, Kurt M Bretthauer, Shanker Krishnan and MA Venkataramanan
Journal of Service Research, 7 (4), 313-327
Memory measures for pretesting advertisements: An integrative conceptual framework and a diagnostic template (1999)
H Shanker Krishnan and Dipankar Chakravarti
Journal of Consumer Psychology, 8 (1), Jan-37
A process analysis of the effects of humorous advertising executions on brand claims memory (2003)
H Shanker Krishnan and Dipankar Chakravarti
Journal of consumer psychology, 13 (3), 230-245
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two‐Process Contingency Model (2006)
Huifang Mao and H Shanker Krishnan
Journal of Consumer Research, 33 (1), 41-49
Varieties of brand memory induced by advertising: Determinants, measures, and relationships (1993)
H Shanker Krishnan and Dipankar Chakravarti
Hillsdale, NJ: Lawrence Erlbaum. 213-231
Memory interference in advertising: A replication and extension (2004)
Anand Kumar and Shanker Krishnan
Journal of Consumer Research, 30 (4), 602-611
Comparing implicit and explicit memory for brand names from advertisements (1996)
H Shanker Krishnan and Stewart Shapiro
Journal of Experimental Psychology: Applied, 2 (2), 147
The relative endurance of attitudes, confidence, and attitude-behavior consistency: the role of information source and delay (1998)
H Shanker Krishnan and Robert E Smith
Journal of Consumer Psychology, 7 (3), 273-298
The Aha! Experience: Insight and discontinuous learning in product usage (2011)
Arun Lakshmanan and H Shanker Krishnan
Journal of Marketing, 75 (6), 105-123
Brand related information as context: the impact of brand name characteristics on memory and choice (2010)
Sridhar Samu and H Shanker Krishnan
Journal of the Academy of Marketing Science, 38 (4), 456-470